Built by a home care business, for home care businesses

We start the conversation. You earn the referral.

LinkedIn outreach to the discharge planners, case managers, and practice managers in your service area. It runs on your own profile, so every connection stays with your agency.

Book a free referral audit

$399 a month · Month to month · For home care, home health & hospice

Where home health patients come fromWho sent Medicare patients to a home health agency in 2024
  • Hospitals37%
  • Doctors' offices26%
  • Clinics22%
  • Nursing & rehab facilities11%
Source: 2025 Home Health Chartbook, Exhibit 3.5 (KNG Health analysis of Medicare claims)
Each one is a person choosing an agency. We reach them.

Nobody refers an agency they've never heard of.

You already know how to take care of patients. Your nurses and aides show up, and your intake team knows how to start care fast.

What runs short is introductions. A liaison can only walk into so many offices a week. The case managers, social workers, and practice managers who decide who gets called are on LinkedIn. We reach them there, from your profile, so your name is familiar before anyone walks in.

Who we reach

Titles we target

Discharge Planner · RN Case Manager · Care Transitions Coordinator · Transition of Care Nurse

Why they matter

They build the list of agencies a patient sees before leaving the hospital. When the list is long and the discharge is today, they lean on the agencies they know will pick up the phone.

Reaching discharge planners

Filtered by your service area, the organizations that discharge or refer, and the title that makes the call

Before the first message

Everyone on the list sees your name a few times before you ever write to them. We start with about 20 new people a day and work up to 40 as your account gets used to the volume. The full breakdown is on how it works.

  1. Day 1

    Profile view

    We visit their profile from yours. Your name and agency show up in their notifications.

  2. Day 2

    Post like

    If they've posted recently, we like it. Now they've seen your name twice.

  3. Day 3

    Second view

    One more visit, so your face is familiar when the request comes in.

  4. Days 3 to 5

    Request & message

    The connection request goes out. When they accept, they get a first message written from their profile.

  5. 3 days later

    Follow-up

    One short, friendly note if they haven't replied. Then we stop.

What the first message looks like

Each one is written from the person's own profile: their role, their unit, the patients they see. Then one line on who you are and one direct question. No links, no brochures. When they reply, you take the conversation from there.

  • Name removed

    Care Transitions Nurse · Community hospital

    Example

    Sean Stipek · Tue 9:14 AM

    thanks for connecting. you worked ICU nights at [name removed] for years, and now you run care transitions for the medicine floors, mostly older patients with COPD and pneumonia. i run a home health agency here in Louisville. when one of your patients is going home on oxygen and needs nursing visits, is there an agency you usually call first?

    Name removed · Tue 1:36 PM

    We mostly use the agencies on our preferred list, but a couple of them have been slow to staff lately. How fast can you usually do a start of care, and do you take Medicare Advantage?

  • Name removed

    Admissions Director · Short-term rehab

    Example

    Alex Dennery · Mon 4:40 PM

    thanks for connecting. you were a physical therapist before moving into admissions at [name removed], and now you fill a short stay rehab unit that takes a lot of joint replacements. i run a home health agency here in Indianapolis. when a knee or hip patient is ready to go home and still needs PT, who do you usually set that up with?

    Name removed · Tue 8:12 AM

    Two agencies get most of ours, but finding PT at home has been tough this year. Send me a quick overview of your therapy coverage and I'll pass it to our case manager.

  • Name removed

    Nurse Navigator · Cardiology group

    Example

    Sean Stipek · Thu 10:21 AM

    thanks for connecting. you came from the cath lab at [name removed] and now you navigate heart failure patients for a four office cardiology group. i run a home health agency here in San Antonio. when one of your patients is gaining weight at home and needs a nurse to check in, where does your team usually send them?

    Name removed · Thu 3:05 PM

    Usually whoever is in network with their plan. If you have a heart failure program with weight checks and med teaching, I'd like to hear more. Our NP asks about that a lot.

  • Name removed

    Executive Director · Independent living

    Example

    Alex Dennery · Wed 2:05 PM

    thanks for connecting. you managed hotels before senior living, and now you run an independent living community where a lot of residents are in their late 80s. i run a home care agency here in Raleigh. when a resident starts needing help with bathing or meals but isn't ready to move to assisted living, what do families usually do?

    Name removed · Wed 4:48 PM

    Families ask me this almost every week, and most end up hiring someone privately. What's your minimum number of hours per visit?

Examples only. The people, organizations, profile details, and replies are made up to show what a thread looks like. Real messages are written from each person's own profile, following versions you approve, and go out from your agency's LinkedIn.

Our job

Start the conversation.

  • Build the list by organization, partner type, and title, inside your service area.
  • Write the first message and follow-up for each partner type, from each person's profile.
  • Run the sequence on your profile, every day, within LinkedIn's limits.
  • Flag every reply to you, and meet every two weeks to go over who replied and who to visit.

Your job

Build the relationship.

  • Have a LinkedIn profile that clearly says who you are and what your agency does.
  • Answer replies the same day, in your own words.
  • Move the conversation to a call or a visit, and make it easy to send you a referral.
  • Show up to the check-in every two weeks.

How it runs day to day

  • Who sends the messages?

    We do, from your LinkedIn account, through an outreach platform you connect once. Volume starts low and stays inside LinkedIn's limits.

  • Who approves them?

    You. Before launch you see the list and the messages for each partner type. Nothing goes out until you sign off.

  • Who answers replies?

    You do, in your own words. We flag every reply the same day with a note on who the person is.

  • What if I stop?

    Disconnect the platform and it's done. Every connection and conversation stays on your profile.

More in the FAQ.

Honest timing: months, not days

Referral relationships take repeated contact. Every week, patients in your area leave the hospital, finish rehab, or tell their doctor they're struggling at home, and someone gets that call. Outreach makes sure the people making it know your name.

  1. Weeks 1 to 2

    Setup. We tune your profile, map the referral organizations in your service area, and write the messages for each partner type. You approve them.

  2. Month 1

    Outreach starts slow and builds from about 20 to 40 new people a day. First connections and replies come in.

  3. Months 2 to 3

    Conversations. You're taking calls, answering questions about your coverage, and setting up visits and in-services.

  4. Month 3 on

    Partners start testing you with a first patient. How that case goes decides what comes next.

One flat monthly price

$399a month

plus a $1,999 one-time setup

Month to month. No long-term contract.

Book a free referral audit

The setup covers mapping your area, building the list, writing the messages, and tuning your profile. We don't promise referrals or admissions. What happens depends on your market, your capacity, and how fast you follow up.

What's included

  • Referral partner list built by organization, partner type, and title in your service area
  • LinkedIn profile tune-up so partners see an agency leader they can call
  • First messages written from each person's profile, by partner type
  • Profile views, likes, requests, messages, and follow-ups, run daily on your profile
  • A review of every list before a campaign launches
  • Same-day reply alerts, plus a check-in every two weeks

Built for

Home health, home care, and hospice agencies with room for more cases, and an owner, administrator, or marketer who answers the phone and follows through. Pick your line of business: home health, home care, hospice.

Khyon Church, partner
Khyon Church
Branko Miljesic, partner
Branko Miljesic

We're not a marketing agency. We run a home care business, and referrals built it.

Khyon Church and Branko Miljesic run Reliable Aid, a licensed non-medical home care agency in Delaware that grew through relationships with discharge planners, case managers, and physician offices. Everything we do for clients comes from an agency we run today. More about us

Built by a home care business, for home care businesses

Notes for agency owners

All articles

Be the agency the planners in your area already know.

The audit is 30 minutes. We map the hospitals, rehab buildings, and practices in your service area, pick the first people to reach, and tell you whether this fits your agency.

Book a free referral audit or call (000) 000-0000