The people who decide who gets the call

In 2024, hospitals were the referral source on 37% of Medicare home health stays, physicians on 26%, clinics on 22%, and skilled nursing facilities on 11%. Every one of those started with a person choosing which agency to call. These are the people we reach, from your profile.

Source: 2025 Home Health Chartbook, Exhibit 3.5

Who matters depends on what you sell

A Medicare home health agency and a private pay home care agency share a hallway, not a referral list. If you could only build five relationships, this is where we'd start.

Medicare home health
Discharge planners and case managers, physician practices, hospital social workers, SNF and rehab social services, then Medicare Advantage care managers.
Private pay home care
Assisted living and wellness directors, aging life care managers, elder law attorneys, hospice teams, then hospital social workers.
Hospice
Physicians and practice managers, discharge planners and social workers, SNF social services, then assisted living directors.
Medicaid home care
Provider enrollment first. Then waiver care coordinators and the county or Area Agency on Aging office that authorizes hours.

Find out who refers in your area

On the audit we map the referral partners in your service area and rank the five to reach first for your agency. Thirty minutes, free.