Outreach built for healthcare rules
Referral marketing in home health has real legal lines. We designed the service around them, so a case manager reads your message as what it is: a local agency leader introducing themselves.
Anti-Kickback Statute
A flat fee, set in advance
It's a federal crime to pay for, or reward, referrals of patients covered by Medicare, Medicaid, or other federal programs. A fee that rises with referrals, admissions, or census is the pattern regulators look for. Ours is one flat monthly price and a flat setup fee. They don't change if a partner sends you nobody or sends you twenty patients.
Anti-Kickback Statute and state law
Nothing of value to referral sources
Our fee pays for outreach work. Nothing goes to the people you're reaching: no gifts, gift cards, lunches tied to referrals, or favors. Some states spell this out. Florida, for example, fines home health agencies that give anything of value to hospital or facility discharge staff they get referrals from.
HIPAA
No patient information, ever
LinkedIn isn't a place for protected health information. Messages talk about your agency: where you serve, which payers you take, how fast you start care, how to reach you. Never a patient's name, diagnosis, room, or discharge date. If a conversation turns to a specific patient, it moves to your normal intake channel.
Medicare discharge planning rules
Patients choose
Hospitals have to give patients a list of Medicare home health agencies that serve their area and have asked to be listed, tell them they can choose, and not steer them. Outreach doesn't get around that and never tries to. It makes you an agency the planner knows and can vouch for when a patient asks.
What we'll never do
If an agency asks for any of these, the audit stops and we explain why. It protects you, and it protects the referral partners you're trying to earn.
On paid referral feeds: in June 2026 the HHS Office of Inspector General issued an unfavorable advisory opinion on a home health operator paying a subscription to receive hospital referral requests (LeadingAge summary). Relationships are the clean path.
- Price per referral, per admission, or per patient
- Offer a bonus that rises with your census
- Promise a partner will send you patients
- Call you anyone's preferred provider
- Put patient details in any message
- Message patients or families
- Offer anything of value to a referral source
- Sell you a paid referral feed
Show your lawyer
We're not your lawyer, and this page isn't legal advice. Rules vary by state and by what you bill. Before you sign, send our agreement and a sample of the messages to your healthcare counsel. We're glad to answer their questions directly.
The price is the same every month, however many replies come in. The written scope lists the titles we reach, the area, what is never said, and where replies go.
Questions about how it works?
Bring them to the audit. Thirty minutes, free, and we'll show you exactly what goes out.