We run a home care business too. Referrals built it.
Khyon Church and Branko Miljesic run Reliable Aid, a licensed non-medical home care agency in Delaware. We built it by earning the trust of discharge planners, case managers, physician offices, and other healthcare professionals. Now we help other home care agencies turn those same relationships into consistent referrals and sustainable growth. We're not marketers. We're home care operators teaching what we've already done.
Khyon Church
Partner · Founder and Administrator, Reliable Aid
Khyon founded Reliable Aid and has run it as administrator for close to a decade. He owns the parts referral partners care about most: licensing, Medicaid and managed care plan work, caregiver staffing, and the families themselves. Many of the agency's reviews name him for walking families through the Medicaid process.
- Founded and runs a licensed Delaware home care agency
- Works with all three Delaware Medicaid managed care plans
- Built the agency's relationships with hospitals, case managers, and physician offices
Branko Miljesic
Partner · Reliable Aid
Branko is a partner in Reliable Aid and a serial entrepreneur who builds growth systems for service businesses. At Reliable Aid he runs the growth side: how referral partners hear about the agency, how new clients find it, and how it scales. Scale My Home Care Business takes that playbook to other agencies.
- Partner in Reliable Aid, focused on growth and referral development
- Serial entrepreneur with several service businesses
- 8 years building outreach and marketing systems
Reliable Aid, the agency behind this
- serving Delaware families
- ~10 yrsserving Delaware families
- Delaware Medicaid managed care plans
- 3 of 3Delaware Medicaid managed care plans
- on Google, one of the most-reviewed agencies in the state
- 4.9★on Google, one of the most-reviewed agencies in the state
- by Delaware as a personal assistance services agency
- Licensedby Delaware as a personal assistance services agency
Google rating as of October 2026. Black-owned and family-run.
Everything we do for clients comes from an agency we run today. Not theory.
Where our clients come from
At Reliable Aid, most new clients don't find us on Google. They come from people: a discharge planner at the hospital, a case manager, a doctor's office, a pastor who knows a family that needs help.
Each of those relationships started with somebody introducing themselves and following up, more than once, until the agency was a name they trusted with a patient.
That work is the hardest thing to keep doing when you're also running an agency. Staffing, payroll, a client who needs a new aide by tomorrow. Introductions are the first thing to slip.
So we turned the follow-up into a system: the right people in our area, a message that shows we read their profile, and a reply handled the same day. Scale My Home Care Business runs that system for you, pointed at the people who refer patients in your area.
“LinkedIn is to network, not to sell.”
Why LinkedIn
Case managers, social workers, practice managers, and senior living directors build their careers on professional networks. They keep their profiles current and they read their notifications.
They also see who you are before they read a word: your photo, your agency, the people you both know. A message from a real local agency owner who clearly read their profile starts in a very different place than a brochure dropped at the nurses' station.
It doesn't replace your liaison. It gives them people to visit who already replied.
The relationship still happens on the phone and in person. LinkedIn gets you the first conversation.
What we do
We're a small operation. We don't do social media, websites, or ads with LinkedIn tacked on. We map your referral partners, write the messages, run the sequence on your profile, and hand you the replies.
Our team runs the campaigns day to day, and the two of us review them. When a title or a building isn't replying, we change the targeting.
$399 a month plus a $1,999 one-time setup. Month to month. No long-term contract. See how it works.
What we don't do
- Sell patient or family leads
- Run ads or build websites
- Post on your behalf
- Message patients or families
- Lock you into a long contract
Every reply comes to you, and every connection stays on your profile.
Talk it through with us
The audit is 30 minutes. We'll map the referral partners in your service area and show you who we'd reach first.