Referral outreach for home care agencies
Private pay home care grows through the people families ask for advice: senior living directors, care managers, elder law attorneys, hospice teams, and hospital social workers. We reach them on LinkedIn, from your profile.
- national median for a non-medical home care aide in 2025
- $35/hrnational median for a non-medical home care aide in 2025CareScout Cost of Care Survey 2025
- of adults 50 and older want to stay in their current home as long as possible
- 75%of adults 50 and older want to stay in their current home as long as possibleAARP Home and Community Preferences, 2024
Who to reach first
For private pay, the referral comes from whoever the family trusts. If you could only build five relationships, start here.
- Senior living
Residents who need more help than the community staffs for.
- Elder law & care managers
Advisors families call before they call any agency.
- Hospice & palliative
Families need hands in the house between hospice visits.
- Case managers & social workers
Patients going home alone, with no skilled need to qualify for home health.
- Physician practices
Geriatric practices see who is struggling long before a hospital stay.
Be ready before the first reply
Outreach brings conversations. These are what partners will ask about next. We check each one on the audit.
Advisors refer agencies that make them look good. The first client they send is your audition.
- Know your minimum shift, your hourly rate, and how fast you can start a new client.
- Be honest about nights, weekends, live-in, and memory care coverage.
- Have one person a care manager can text and get an answer from.
- Know how you handle a missed shift, because advisors will ask.
Other agency types
See who refers in your area
Thirty minutes. We map your referral partners and tell you straight whether outreach fits.