Partner with senior living communities
Assisted and independent living residents often need more one-on-one help than the community staffs for. Families ask the community who to call. The executive director and wellness director are the ones who answer.
Where outside agencies fit
Independent living residents age in place until they need help bathing, dressing, or getting to appointments. Assisted living residents sometimes need extra hours after a hospital stay, or a companion for a resident with early memory loss.
The community can't always staff that, and it doesn't want to lose the resident to a nursing home. An outside agency that fits in smoothly helps everyone: the resident stays, the family is relieved, and the community keeps its census.
Wellness directors and executive directors are protective of their residents. They'll recommend an agency only after it has shown it follows the community's rules and treats staff and residents well.
- Titles we target
- Executive Director · Wellness Director · Resident Care Director · Community Relations Director · Director of Nursing
- Where they work
- Assisted living, independent living, memory care, continuing care retirement communities
- Best fit for
- Home careHome healthHospice
What they need from an agency
Your first conversations should make these clear. If one of them isn't true yet, fix it before outreach starts.
Fits the community
Caregivers who check in properly, follow the rules, and coordinate with community staff.
Flexible hours
Short shifts, overnights, and extra hours after a hospital stay. Say what minimums you have.
Memory care skill
Trained caregivers for residents with dementia are the most common ask.
Respect for families
Directors refer agencies that make families feel heard, because the family's experience reflects on them.
What goes out from your profile
We reference the community's type and the person's background, then ask how residents get extra help today.
First message · example
thanks for connecting. you were a hospice nurse for years before moving into senior living, and now you run wellness for an assisted living community with a memory care wing. i run a home care agency here in Charlotte. when a resident needs more one on one help than your staff can give, do families usually bring in an outside agency?
Follow-up · 3 days later
no rush. if a family ever asks you for an agency that can cover extra hours, happy to be one you can mention.
Other referral partners we reach
- Hospital discharge plannersThe people who hand a patient the list of agencies before they leave the hospital.
- Case managers & social workersCase management leaders and medical social workers who handle the hardest discharges.
- Skilled nursing & rehabSocial services and admissions teams who send every short-term rehab patient home.
- Physician practicesPractice managers and referral coordinators who decide where the home health order goes.
- Hospice & palliativeHospice liaisons, intake teams, and palliative social workers who see families needing more help at home.
- Payers & care coordinationManaged care, Medicare Advantage, and Medicaid waiver care coordinators who assign services at home.
- Elder law & care managersElder law attorneys and aging life care managers who advise families before care starts.
Be the agency they mention to families
On the audit we count the senior living communities in your service area who are on LinkedIn and pick the first ones to reach. Thirty minutes, free.