Reach the case managers and social workers
Case management directors decide which agencies their team trusts. Medical social workers handle the patients with the most complicated lives at home: no family nearby, tight money, a house that isn't safe yet. Both remember who helped.
Why they matter more than their title suggests
A director of case management doesn't place every patient, but they shape the habits of the whole department. When a new agency becomes the one that takes difficult cases without drama, the director hears about it.
Social workers get the discharges nobody else wants to touch: the patient who lives alone, the family that can't agree, the Medicaid application that isn't done. A home care agency that can cover private-pay hours or help a family through the first week is exactly what they look for.
These are long relationships. A social worker who trusts you will think of you for years, and will often move to another hospital and take that trust with them.
- Titles we target
- Director of Case Management · Case Management Manager · Medical Social Worker · Social Work Manager · Care Coordination Manager
- Where they work
- Hospital case management and social work departments
- Best fit for
- Home careHome healthMedicaid home care
What they need from an agency
Your first conversations should make these clear. If one of them isn't true yet, fix it before outreach starts.
Tough cases accepted
Patients who live alone, need weekend hours, or have complicated families. Say what you can take.
Payer clarity
Private pay, Medicaid waiver, VA, long-term care insurance. Know your list and say it in one breath.
Family communication
They want an agency that calls the family back and explains things in plain words.
Honest no's
If you can't staff it, say so early. Social workers forgive a no. They don't forgive a no-show.
What goes out from your profile
We write to the work they do: the populations they serve and the setting. The question is about the hard cases, because that's where a new agency earns its place.
First message · example
thanks for connecting. you were a hospice social worker before joining the hospital, and now you cover the medicine floors with a lot of older patients going home alone. i run a home care agency here in Raleigh. when someone needs help at home but doesn't have family close by, who do you usually turn to?
Follow-up · 3 days later
no rush. if a patient ever needs extra hours at home that are hard to cover, happy to be a call you can make.
Other referral partners we reach
- Hospital discharge plannersThe people who hand a patient the list of agencies before they leave the hospital.
- Skilled nursing & rehabSocial services and admissions teams who send every short-term rehab patient home.
- Physician practicesPractice managers and referral coordinators who decide where the home health order goes.
- Senior livingAssisted and independent living leaders whose residents need more help than the community provides.
- Hospice & palliativeHospice liaisons, intake teams, and palliative social workers who see families needing more help at home.
- Payers & care coordinationManaged care, Medicare Advantage, and Medicaid waiver care coordinators who assign services at home.
- Elder law & care managersElder law attorneys and aging life care managers who advise families before care starts.
Be the call they make for the hard cases
On the audit we count the case managers and social workers in your service area who are on LinkedIn and pick the first ones to reach. Thirty minutes, free.