Be known by elder law and care managers
Families planning care for a parent often call an elder law attorney or an aging life care manager before they call an agency. These advisors refer for years, and they only put their name behind agencies that make them look good.
Advisors with long memories
An elder law attorney helps families with Medicaid planning, guardianship, and paying for long-term care. The next question is almost always who will provide the care. The attorney wants a name they can trust.
Aging life care managers, often nurses or social workers in private practice, coordinate everything for families who live far away. They hire and fire agencies on the family's behalf, and they notice every missed shift.
Professional fiduciaries and trust officers manage money for older adults who can't. They need agencies that bill cleanly and document everything.
- Titles we target
- Elder Law Attorney · Aging Life Care Manager · Geriatric Care Manager · Professional Fiduciary · Trust Officer
- Where they work
- Elder law firms, private care management practices, fiduciary and trust offices
- Best fit for
- Home careMedicaid home care
What they need from an agency
Your first conversations should make these clear. If one of them isn't true yet, fix it before outreach starts.
Reliability they can vouch for
Their reputation rides on your missed shifts. Say how you cover one.
Clean records
Clear invoices, care notes, and visit logs that a fiduciary or family can review.
Medicaid know-how
Attorneys love agencies that understand the waiver process and help families through it.
Direct access
A care manager wants the owner's or manager's cell, not a call center.
What goes out from your profile
Advisors get pitched constantly. The message is short, mentions their practice, and asks how their clients find care.
First message · example
thanks for connecting. you practiced estate planning before focusing on elder law, and now most of your work is medicaid planning for families in Montgomery County. i run a home care agency here in Rockville. once a family has a plan in place, where do they usually find someone to provide the care?
Follow-up · 3 days later
no rush. if a client family ever needs a home care agency to talk to, happy to be one you can mention.
Other referral partners we reach
- Hospital discharge plannersThe people who hand a patient the list of agencies before they leave the hospital.
- Case managers & social workersCase management leaders and medical social workers who handle the hardest discharges.
- Skilled nursing & rehabSocial services and admissions teams who send every short-term rehab patient home.
- Physician practicesPractice managers and referral coordinators who decide where the home health order goes.
- Senior livingAssisted and independent living leaders whose residents need more help than the community provides.
- Hospice & palliativeHospice liaisons, intake teams, and palliative social workers who see families needing more help at home.
- Payers & care coordinationManaged care, Medicare Advantage, and Medicaid waiver care coordinators who assign services at home.
Be the name advisors give families
On the audit we count the elder law attorneys and care managers in your service area who are on LinkedIn and pick the first ones to reach. Thirty minutes, free.