Get known by payer care coordinators
Managed care plans and Medicaid waiver programs assign care coordinators to members who need services at home. When a member needs hours, the coordinator needs an in-network agency that can staff the case.
Network status is only the start
Being in a plan's network gets you on the list. Cases go to the agencies that accept authorizations and staff them, because unstaffed hours mean an unhappy member and more work for the coordinator.
Medicaid waiver work starts with provider enrollment, not LinkedIn. If you aren't enrolled in the program yet, outreach can wait. Once you are, case managers keep a short list of agencies that take new members in each county and don't hand cases back.
Provider relations staff are a separate role. They handle contracts and network questions. Care coordinators handle members. A good campaign reaches both, with different messages.
- Titles we target
- MCO Care Coordinator · Medicare Advantage Care Manager · Waiver Case Manager · Service Coordinator · Provider Relations Representative
- Where they work
- Medicaid managed care plans, Medicare Advantage plans, waiver case management agencies, Area Agencies on Aging
- Best fit for
- Medicaid home careHome healthHome care
What they need from an agency
Your first conversations should make these clear. If one of them isn't true yet, fix it before outreach starts.
Staffing you can prove
Coordinators remember which agencies hand cases back. Say which counties you can staff right now.
Authorization hygiene
Accepting authorizations quickly and billing correctly keeps coordinators off the phone.
Hard-to-staff hours
Weekends, rural areas, split shifts. Agencies that cover them get the next case.
Language and culture
Caregivers who speak the member's language are a real advantage. Say which languages you cover.
What goes out from your profile
We name the program and the county, never a member, and ask how they find agencies that can staff new cases.
First message · example
thanks for connecting. you were a home health social worker before joining the plan, and now you coordinate care for long term services members in two counties. i run a home care agency here in Wilmington. when a member gets approved for hours, how do you usually find an agency that can staff them quickly?
Follow-up · 3 days later
no rush. if you ever have a member whose hours are hard to staff in New Castle County, happy to take a look.
Other referral partners we reach
- Hospital discharge plannersThe people who hand a patient the list of agencies before they leave the hospital.
- Case managers & social workersCase management leaders and medical social workers who handle the hardest discharges.
- Skilled nursing & rehabSocial services and admissions teams who send every short-term rehab patient home.
- Physician practicesPractice managers and referral coordinators who decide where the home health order goes.
- Senior livingAssisted and independent living leaders whose residents need more help than the community provides.
- Hospice & palliativeHospice liaisons, intake teams, and palliative social workers who see families needing more help at home.
- Elder law & care managersElder law attorneys and aging life care managers who advise families before care starts.
Be the agency that staffs the case
On the audit we count the payer care coordinators in your service area who are on LinkedIn and pick the first ones to reach. Thirty minutes, free.